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BBW Progress Review Q1: January – March 2005


 
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Introduction
 
This is the first Programme Target Progress Review since the launch of the Broadband Wales Programme Strategy Document in January 2005. This document will therefore provide an initial benchmark against which progress towards each of the seventeen targets can be measured over the lifetime of the new Strategy.
 
At this early stage in the implementation of the revised strategy, the programme is within agreed 'tolerances' and on schedule to achieve each target within the published deadlines. The issue of State Aid needs to be resolved to enable Target 5 to be met i.e. create a fund to support the provision of broadband to public sector sites in Wales.
 
To place the new targets into context, a summary table of the 2004 targets has been included in the appendix of this document.

 

Progress for Q1: January - March 2005

 

Strategic Target (1)

Ensure that take up of first generation broadband in Wales is at least equal to the UK average.

 

Status Q1

Green

 

Evidence of Progress

Data from December 2004

 

Wales

10% of population have a broadband connection i.e. there are 10 broadband connections per 100 inhabitants (Source Observatory)
 
This equates to 25% of all households have a broadband connection (ORC)
 
This can be broken down into technology types:
 
  • ADSL: 6.6 % of population have an ADSL broadband connection (this is equal to 15% of all households in Wales)
  • Cable-modem: 3.3 % of population have a cable-modem broadband connection (this equates to 10% of all households in Wales)
  • Satellite/Wireless: <1% of population have a broadband connection using alternative technology types (this equates to less than 1% of all households in Wales) (Source Observatory)

UK

10% of population have a broadband connection i.e. there are 10 broadband connections per 100 inhabitants Wales is on par with UK average broadband connectivity. (Source IDC, Analysys).
 

Western Europe

10% of population have a broadband connection i.e. there are 10 broadband connections per 100 inhabitants
 
Some countries e.g. The Netherlands are as high as 20% of population (i.e. there are 20 broadband connections per 100 inhabitants); whilst Ireland 3% and Greece at less than 1% (i.e. there are 3 broadband connections per 100 inhabitants in Ireland and less than 1 broadband connections per 100 inhabitants in Greece) (Source: IDC)
 

World Economies

South Korea 25% of population have a broadband connection
(i.e. there are 25 broadband connections per 100 inhabitants)
Portugal 9% of population have a broadband connection
(i.e. there are 9 broadband connections per 100 inhabitants)
 
The Netherlands has made an impressive move from 9th in ranking to 3rd of the top twenty economies worldwide since December 2003 (UK ranked 18th) (Source ITU)
 

Wales Unitary Authority data

Local Authority
Take-up of broadband by households
Take-of broadband by businesses
Anglesey
11.6%
20.0%
Blaenau Gwent
19.4%
23.7%
Bridgend
24.6%
28.7%
Caerphilly
25.7%
51.3%
Cardiff
41.6%
52.4%
Carmarthenshire
13.4%
11.2%
Ceredigion
17.1%
16.0%
Conwy
19.7%
9.2%
Denbighshire
24.5%
18.4%
Flintshire
21.7%
28.3%
Gwynedd
12.6%
10.9%
Merthyr Tydfil
20.1%
19.2%
Monmouthshire
26.3%
18.4%
Neath Port Talbot
30.5%
26.5%
Newport
34.5%
41.3%
Pembrokeshire
17.1%
19.0%
Powys
12.2%
17.2%
RCT
22.7%
25.6%
Swansea
33.6%
28.8%
Torfaen
23.4%
34.3%
Vale of Glamorgan
31.6%
34.5%
Wrexham
18.3%
20.0%
Wales Average
24.7%
27.4%

 

Wales is making promising progress in terms of first generation broadband take-up.
 
The UK as a whole is reaching a level of broadband penetration comparable to other Western European economies, with take-up now exceeding that of both Germany and Italy.
 
Despite evidence of a growth in the use of broadband the UK Government is concerned about the "digital divide" created through some groups being excluded from benefiting from access to the internet as a result of cost, lack of confidence or skills.
 
This point is supported by the UK Governments Digital Strategy document, where research points to lack of interest motivation and perceived need being the biggest barriers to internet use for adult consumers.
 
The UK Government's seven point plan, published in March 2005 mandates that Ofcom collate consumer broadband market data on a quarterly basis, to assess changes in competition and take up in the broadband market with the specific aim of addressing digital divide issues. This should provide a source of data for future evaluation.
 
The ORC Welsh (annual) Broadband Perceptions Survey indicates that at the Unitary Authority level Cardiff has the highest broadband take-up levels within Wales for both businesses and households, with take-up levels of 42% and 52% respectively.
 
In the absence of comparable secondary data sources, it is suggested that further primary research be carried out to provide new, fully comparable data on Wales, England, Scotland and Northern Ireland. This should be repeated on an annual basis to provide an ongoing, consistent and comparable picture of broadband development over time. If timed to coincide with other international surveys this would enable validation of results via comparison. Alternatively a more frequent survey (e.g. monthly) could be used to provide more specific information.
 
Amendments to the ORC survey questionnaire could be made to include anchor questions used in other surveys such as Eurostat to improve data comparison. In addition use of a clear definition of the term broadband within the survey would enable an accurate measurement of take-up in Wales to be made. (Current questionnaire relies on respondent self-defining).
 
Adding questions to an Omnibus survey could provide a short term solution to enhance the current market statistics base. This could be carried out on a one-off basis to fill gaps until new primary research is commissioned / carried out, or on a regular basis to provide a regular data source. However, sampling / amalgamation with other surveys is not ideal.
 
 

Strategic Target (2)

Ensure that everyone in Wales has access to information, which allows them to make a decision on what broadband could mean for them.
 

Status Q1

Green
 

Evidence of Progress

ORC Welsh Broadband Perceptions Survey 2005

From the ORC survey commissioned by the Welsh Assembly Government Broadband Wales unit it can be seen that:
 
  • 97% business respondents had heard of the term "broadband" before the survey
  • 93% residential respondents had heard of the term "broadband" prior to the survey
  • Key perceived broadband benefits compared to previous technologies:
 
Benefit
% Residential respondents
% Business respondents
Faster Internet Experience
60%
72%
Faster Download Speeds
20%
25%
Frees the telephone while online*
17%
17%
Always on internet connection
9%
13%
Potential cost savings
5%
5%
Reliability
4%
6%
 
*Relates only to ADSL broadband
 
Subsequent Focus Group interviews highlighted key issues for future Broadband Wales Programme marketing to focus on:
 
  • Relevance of broadband and information on key applications
  • Use of simple messaging highlighting relevant benefits
  • Cost for domestic market is the core motivator
  • Children are relevant
  • Why government is getting involved
 
Whilst the ORC survey respondents may have heard of the term broadband this does not prove that they understand what it means to them. 
The ORC survey data indicates that only 60% of consumers understand the key broadband benefit of increased internet speed.   The ORC survey results therefore indicate that further marketing of broadband benefits is required to enable this target to be achieved.
It is difficult to measure "potential" uptake as different target groups require varying level of detail in order to make the decision to adopt broadband.  The Observatory would suggest further detail is sought via the ORC survey or Omnibus survey to establish how broadband adopters and non-adopters have found out about broadband and where they would go to find out more information if required.
 
e.g. follow up the question "are you aware of the term broadband?" (yes/no) with:
 
If yes, where did you find out about broadband from? (offer pick-list – different for consumers and businesses – e.g. for business: TV; radio; magazine; leaflet; advert; Opportunity Wales; website; word of mouth etc. for consumers: TV; radio; magazine; advert; leaflet; library etc.)
If no, where would you go to find out about broadband? (Again, pick-list different for business and consumers, including "don't know" option).
 

Welsh Consumer Council Annual Survey

From the Welsh Consumer Council Annual Survey released in July it can be seen that:
 
In the July 2004 "Internet Inequality in Wales" report, the Welsh Consumer Council urged the Welsh Assembly Government to develop a promotional campaign to "promote the advantages of broadband", particularly targeting individual consumers.
 
Welsh Consumer Council Survey annual update due to be published approx July 2005, with fieldwork already completed in March 2005.
 
The Welsh Consumer Council survey does not show clear numerical evidence of a gap in awareness of broadband; however, the report does indicate a digital divide between different socio-economic groups and between rural and urban/semi-rural regions.  This reflects pricing and availability issues, but the report suggests awareness could also be a factor in limiting uptake.
 

BBW communications plan

From the Broadband Wales Communications plan it can be seen that:
 
·          'Product placement' (e.g. Pobol y Cwm)
·          Key Influencer Group activities
·          eMarketing (unique, interactive personalised messages including season specific opportunities)
 

Publicity/Marketing in March 2005

Activity
Output
Outdoor advertising campaigns across Wales
125 billboards
103 posters across at railway stations
106 roadside adverts
 
Direct Mail (across Wales)
 
Consumer mailing
 
Press Advertisements
 
Western Mail; South Wales Echo; Daily Post; South Wales Evening Post
 
Technology booklet
 
Delivered via taskforce to partners and via Website (.pdf) to interested parties
 
 
The Observatory would welcome the opportunity to agree further appropriate targets for the Broadband Wales Programme marketing campaign before the end of May 2005 for inclusion in the next review, particularly as the shift in focus moves towards stimulating increased take-up across all Local Authority areas.  For example, for the public relations campaign measures could include:
 
Target number of headlines in international / national / local media compared to actual number of coverage generated.
Target number of international / national / local speaking opportunities compared to actual number of presentations delivered.
 

Typical BBW Taskforce activities, coverage, events attended etc 

Month
Project Type
Area (UA)
Involvement
March
CCTV project to overcome antisocial behaviour
Denbighshire
 
Funding information / advice
 
Wireless broadband for campus network
 
Aberystwyth
 
Technology information /advice
 
April
Publicity event
 
Denbighshire
 
General broadband information: availability/advice/support/benefits
 
 
Publicity event
 
Ystradfellte
 
General broadband information availability/advice/support/benefits
 
 
Taskforce activities have raised awareness of broadband in terms of technology options, funding opportunities and general information provision.  Activities have been focused on development and support of specific broadband projects.
 
However, further information is necessary to measure progress against specific targets.  The Observatory will therefore provide a list of requirements before the end of May 2005 in order to measure progress against targets 1 and 2 for findings to be included in the next review / report.
 

Number of demos completed at "try before you buy" centres

Month
Target demonstrations
 
Actual demonstrations
 
January
 
155
 
199
February
155
209
March
155
159
 
Target of 155 reviews per month set in Strategy document (Jan 2005) met satisfactorily.  These technical reviews include general information communications technology demonstrations.
 

Number of visitors on Broadband Wales Programme website

Total Visitors per Month
Broadband Wales Programme Website (both English and Welsh language sites)
 
Cymru ar Lein Website 
(both English and Welsh language sites)
 
Total combined website hits
 
Total change from previous month
 
January 2005
695
 
1142
 
1837
 
-13%
 
February 2005
384
 
322
 
706
 
-62%
 
March 2005
1206
 
902
 
2108
 
199%
 
 
The Broadband Wales Observatory Website went "live" in January 2005.  The visitor numbers are distorted by site testing of both the general site and specifically the Brokerage Scheme pages.  Visitor numbers have therefore not been included in this release of the Target Progress Review.
 
 

Strategic Target (3)

Award a contract to allow homes, businesses or voluntary sector sites in Wales to have access to first generation broadband infrastructure
 
Green
 

Evidence of Progress

 

Progress compared to project timetable

Project timetable

 

Due date
Actual Date
Notification submitted to Europe

 

16/1/05

 

07/02/05

 

Notification to be cleared

 

16/05/05

 

- ~ -

Notification to be submitted

 

16/05/05

 

- ~ -

Contract to be awarded

 

16/10/05

 

- ~ -

Project start date to be agreed

 

17/10/05

 

- ~ -

 

1)Target date for submission of notification to Europe was missed due to delays at DTI/UKRep.  Answers submitted to Commission questions, and parallel application awaiting approval from WEFO.
 
2) 14th April 2005 PIN published in M2 Presswire "to explore competitive procurement infrastructure supply across Wales". The invitation to negotiate is to be announced later in 2005.  Published in www.sell2wales.co.uk.  The project aims to provide a minimum asymmetric broadband service of 512/256kbps to the 35 unviable exchange areas in Wales.  The initiative should deliver basic broadband to 100,000 members of the Welsh population equating to 10,000 households and businesses in Wales.
 
3)Similar initiatives ongoing in other areas of UK (e.g. West Midlands and Scotland) provide positive precedents / examples:
 
Invitation to tender published by Rural Broadband Access Project at the end April 2005 – contract due to be awarded mid June 2005.   The project aims to implement broadband telecommunications services solutions for target rural areas of the West Midlands, South West England, the East Midlands and other geographical areas by agreement to include both business and residential customers.  The project seeks to result in an open wholesale infrastructure, providing a minimum asymmetric broadband service of 512/256kbps.  European Commission approval for State Aid compatibility applied for and approval is anticipated by September 2005.
 
Broadband for Scotland's Rural and Remote Areas Initiative has been awarded to BT (25th April 2005).  The PIN was advertised in the Official Journal of the European Union in July 2004 and was notified to the European Commission for State Aid clearance in parallel.  Commission approval for State Aid compatibility was received in November 2004. It is intended that the Wales bid should proceed at least as fast (i.e. ten months) from notification to contract award.   BT is to enable 378 exchanges to deliver basic broadband to 51,000 households and 5,400 businesses across Scotland that were considered to be commercially unviable.
 
 
Issue at least a thousand Business Support Scheme Grants to SMEs and the Voluntary Sector in Wales
 

Status Q1

Green
 

Evidence of Progress

Applications received compared to grants awarded Q1 2005

 

Welsh Development Agency Broadband Support Scheme Q1 2005

Total Applications
 
198
 
Total Approved
 
106
 
% agreed (Q1)
 
54%
 
% agreed since March 2004
 
76%
 

Technology detail Q1 2005

Number of  DSL (approved)
 
91
 
Number of Cable (approved)
 
0
 
Number of Wireless (approved)
 
7
 
Number of Lease line (approved)
 
6
 
Number of Satellite (approved)
 
2
 
% applications approved (Q1)
 
54%
 
 
Total approved applications since launch in 2002 (including Satellite Subsidy Scheme) 874
 
The proportion of accepted applications compared to the average acceptances over the lifetime of the broadband support scheme, has been declining with increased broadband availability and affordability.  This reflects the improvement in broadband availability and affordability since the launch of the Broadband Business Support Scheme and the Observatory would suggest that a formal evaluation be undertaken which may result in the scheme being deemed ready for closure.
 

Strategic Target (5)

Create a fund to support the provision of broadband to public sector sites in Wales
 

Status Q1

Red
 

Evidence of Progress

State Aid issues have delayed progress on the Connectivity Grant Support Scheme.  ERDF application has been withdrawn until these issues have been resolved.
 
Until the issues of State Aid are resolved this target will not be achieved.  Further work is required to develop the project to conform to EC regulation.
 

Strategic Target (6)

Develop an agreed Welsh policy for the aggregation of public sector demand for broadband infrastructure, in line with 'Making Better Connections';
 

Status Q1

Green
 

Evidence of Progress

Action
Status
Feasibility study
 
Technical options paper complete and circulated
 
Consultation with public sector bodies
 
·          Working groups established for consultation
·          Key public sector network owners  (Health and FE/HE) aligned own procurement dates  to potentially fit with LLN contract and Public Sector Broadband Aggregation output
 
Business case approval
 
Consultant support being procured to further develop business case.
 
Formal submission of policy (to Economic Development)
 
- ~ -

 

The Observatory is satisfied that the project is on schedule and that the consultation process will be completed by late Autumn 2005.  The project team is confident that this will allow sufficient time for the Welsh Assembly Government to develop and agree an appropriate policy. 
 
The Observatory requires a revised timetable for the submission of the business case and subsequent activities.
 
 
Demonstrate to the telecommunications industry the level of demand for second generation broadband infrastructure that exists in Wales.
 

Status Q1

Amber
 

Evidence of Progress

Brokerage scheme operational Live date March 2005 (target January 2005)

 
The delay in the launch of both the Broadband Brokerage Scheme and associated marketing has had an impact on the number of registrations to date.
 
Registrations will increase once marketing activities commence in June 2005, and the Observatory will track success against targets. 
 

Brokerage scheme to capture demand: registration statistics

Unitary Authority
 
Business User (%)
 
Business User Home (%)
 
Residential User (%)
 
Voluntary Organisation (%)
 
Total percentage  (%)
 
Number of  unviable exchanges
 
Number of exchanges yet to be enabled
 
Bridgend
 
0
1
1
0
1
0
0
Caerphilly
 
0
1
2
0
3
0
0
Cardiff
 
1
1
8
1
10
0
0
Carmarthenshire
 
4
3
14
0
21
3
23
Ceredigion
 
2
1
1
0
4
1
7
Conwy
 
1
2
4
1
8
2
3
Denbighshire
 
0
3
3
0
6
2
2
Flintshire
 
0
0
1
0
1
0
0
Gwynedd
 
 
 
0
1
6
0
7
6
10
Isle of Anglesey
 
0
0
1
0
1
0
6
Monmouthshire
 
 
0
1
5
1
7
3
2
Neath Port Talbot
 
0
1
1
0
1
0
1
Newport
 
0
0
4
0
4
0
6
Pembrokeshire
 
0
1
1
1
3
5
12
Powys
 
1
1
8
0
10
11
10
Rhondda, Cynon, Taff
 
0
0
6
0
6
0
0
Swansea
 
0
1
3
0
4
1
2
The Vale of Glamorgan
 
0
0
1
0
1
0
0
Wrexham
 
0
1
3
0
3
1
3
Other
 
0
0
1
0
1
0
- ~ -
Grand Total
 
9
17
71
3
100
35
82
 
Exchange data source: Welsh Assembly Government, correct as of April 2005
 
Initial registration statistics indicate that most demand is coming from residential users and from registrants in the 35 unviable exchanges in Wales.  No applications have yet been received from Torfaen, Merthyr Tydfil, Blaenau Gwent.  All of these have 100% exchanges ADSL enabled.  Insufficient data is currently available to split between first and second generation broadband.
 

Some elements of the Marketing plan for the Broadband Brokerage Scheme have yet to be finalised.  However, the following has taken place

Month
 
Activity
 
Result
 
March
 
Press release "hands up for better broadband"
 
Radio interview Michael Eaton, Radio Wales
media interview, Michael Eaton, GTFM (Soundbite)
 
 
eCIC Press release to Opportunity Wales, Business Eye, Cymru ar Lein focus group,
Posted on Opportunity Wales web site, published in WOWE magazine (distribution to Opportunity Wales advisers), included in direct mailing distributed by Opportunity Wales. Published on Business Eye website (April 05)
 
 
Website promotion on Welsh Assembly Government Broadband Wales Programme Website
 
Visitors accessing the brokerage scheme from the Broadband Wales Programme Website to be monitored in future
 
 
eCIC supplement in Western Mail
 
Published 6 page supplement, also distributed direct to key influencers in Wales
 
 
Future reports to monitor the effectiveness of marketing campaigns with regard to the number of registrations on the brokerage site. The Observatory is to propose and agree additional appropriate measures with the Broadband Wales Programme marketing team before the end of May 2005.
 
Telecommunications industry relationship management plan
Plan to be developed by the Broadband Wales Programme team against which progress will be measured.
 
 

Strategic Target (8)

Fund two Advisors in each Local Authority in Wales to help implement local broadband strategies (until March 2006)
 

Status Q1

Green
 

Evidence of Progress

Number of advisors in post per Local Authority (2 x 22 = 44)
 
The Observatory is satisfied that funding has been made available for the 2005-06 financial year.
 
 

Strategic Target (9)

Fund a resilient broadband network linking all 22 Local Authorities in Wales, supporting mission critical and value added applications (until July 2006);
 

Status Q1

Green
 

Evidence of Progress

Confirmation of network funding required by Observatory
 
The Observatory is satisfied that a network contract exists and funding has been allocated. 
 
Confirmation of mission-critical and value-added applications used by Local Authority required by Observatory
 
Measures to be agreed between the Observatory and Broadband Wales Programme team by September 2005 to indicate the extent to which mission-critical and value-added applications are being used. 
 
 

Strategic Target (10)

Announce and implement the agreed policy in respect of the aggregation of public sector demand for broadband infrastructure.
 

Status Q1

Green
 

Evidence of Progress

Communications plan and checkpoint report will be required by the Observatory
 
Target to be completed in 2006. Dependent on timely completion of Target 6.
 
Implementation plan and checkpoint report
 
 

Strategic Target (11)

Ensure that take up of first generation broadband in Wales is at least equal to the UK average
 

Status Q1

Green
 

Evidence of Progress

see Target 1
 
Target to be completed in 2006
 
 
 

Strategic Target (12)

Aim to support at least 50 local projects throughout Wales
 

Status Q1

Green

 
Database of projects maintained by Observatory. Observatory to be provided with details on the number of projects supported and nature of support provided by the Broadband Wales Programme.
 
Local Projects supported: Q1 2005
 
On target for completion by March 2007
 
Type of support provided (i.e. financial / non-financial)
 
Details to be provided in the next review
 
 
 

Strategic Target (13)

Ensure the availability of second generation broadband infrastructure to at least 50% of the Welsh business population
 

Status Q1

Green
 

Evidence of Progress

Local Loop Unbundling and SDSL statistics
 
In March 2005, Bulldog, a local loop unbundler and wholly owned subsidiary of Cable and Wireless announced its decision to offer second generation broadband in Wales.  To date, the company has promoted "up to 4Mbps" ADSL broadband in five of the eleven Cardiff exchange areas.  Bulldog has indicated a "ready for service" date of June 2005 for potential customers in the selected areas.  
BT offer the following SDSL products: 500kbps; 1Mbps and 2Mbps. 
SDSL enabled exchanges: Bridgend; Cardiff Central; Newport; Roath (Cardiff); Swansea; Wrexham.
 
Bulldog LLU product not yet launched.  Progress to be monitored for subsequent reports.
 
Business parks fibre connectivity map to be obtained from Welsh Development Agency / Welsh Assembly Government
 
Contract on schedule to be awarded in Autumn 2005. Impact analysis to be undertaken at this point.
 
Footprint of (second generation broadband) suppliers compared to number of businesses in each postcode area
 
Model currently under development.
 
 
 

Strategic Target (14)

Aim to secure the provision of fibre speed broadband connectivity at pre-identified business parks/locations at affordable prices.
 

Status Q1

Green
 

Evidence of Progress

BBW finalising business case/funding structure

Phase
 
Detail
 
Status
 
1
 
Feasibility Study
 
Complete
 
2
 
Market Testing
 
Draft report complete
 
3
 
Procurement Design
 
Awaiting approval at WDA; EMT; Programme Board following completion of phase 2
 
4
EU Notification
Awaiting approval from European Commission
5
PIN Issued
Complete
 
Target proceeding according to schedule
 
 

Strategic Target (15)

Aim to ensure that Wales has extensive geographic access to competitive wholesale infrastructure
 

Status Q1

Green
 

Evidence of Progress

Measure to be agreed with the Broadband Wales Programme team in tandem with target 14
 
Target to be completed in 2007
 
 
Implement an agreed strategy in relation to the provision of a direct connection from Wales to the global core internet
 

Status Q1

Green
 

Evidence of Progress

Measure to be agreed with the Broadband Wales Programme team once business case established and approved.
 
Target to be completed in 2007
 
 

Strategic Target (17)

Increase international awareness of the Broadband Wales Programme benefits to help enhance Wales's reputation as a place for businesses to locate and grow.
 

Status Q1

Green
 

Evidence of Progress

PR / marketing events attended by Observatory, Michael Eaton / Broadband Wales Programme team / Taskforce / Welsh Development Agency.
e.g. events attended by the Observatory include: Asia/Europe eSolutions For A Global Economy; Networks springing up all over? The future of community networks (DTI/ABC/CBN); WiMAX 2005 (Barcelona); United Nations eBusiness Policy Meeting.
Details required on international awareness raising activities. A mechanism to obtain full details on this measure is to be established during the next review period.
 
 

Conclusions

 
This document provides baseline data against which progress towards the targets set out in the Broadband Wales Programme Strategy of January 2005 will be measured. This is an early point in the delivery of the new strategy (launched in January 2005) and most targets are progressing within the project tolerances.
 
Target Status
Number at each Status
Target reference number
Green
15
1 - 4; 6;
8 - 17
Amber
1
7
Red
1
5
Total
17
- ~ -
 
The ongoing situation regarding "state aid" funding for infrastructure projects is delaying the start of progress towards Target 5 Create a fund to support the provision of broadband to public sector sites in Wales.  Clearer guidelines for State Aid have been published in the European Commission Competition Policy Newsletter 2005 (Number 1; Spring) which should enable a timely resolution to this issue.  If the Broadband Wales Programme team can review the target detail and ensure that it is compliant with any precedents set, such as that of  Limousin France, where a project  has been approved by the European Commission as provision of a Service of General Economic Interest (SGEI) rather than a State Aid, this target should proceed. 
 
The target at Amber status (Target 7) is within project tolerances, but will be monitored over the next review period.  Further detail is available within the report.
 
More detailed information will be made available for each target area in subsequent reports
 
 
 

Appendix

 

Summary of 2004 Targets

Ref
Target
Status
Comment
1. 
The availability of affordable terrestrial broadband services in Wales will be increased by approximately 30%, with 310,000 extra homes and 67,000 extra business lines potentially being able to access broadband.
Achieved (Summer 04)
 
Updated to target 1
2
Broadband will be widely available throughout Wales at near DSL prices.
Achieved (Summer 04)
No longer measured
3
50-100 local or regional initiatives will be developed, harnessing the creativity of communities and businesses to deliver broadband solutions optimally aligned with their particular circumstances.
On target (March 07)
Updated to target 12
4
 
 
Fibre and/or other broadband connectivity will be available at relevant business parks/locations.
On target (March 07)
 
Updated to target 14
5
Approximately 1200 additional public sector sites will be broadband enabled.
Achieved (Summer 04)
No longer measured
6
Cost orientated high-speed connectivity will be made available between Wales and an international Internet hub.
Further research  on target viability planned by BBW
Updated to target 16
7
Increased awareness of broadband and its benefits, which will stimulate creativity and entrepreneurship across Wales.
On target (March 07)
Updated to target 2
8
Increased international awareness of the Broadband Wales Programme, which will enhance Wales' reputation as a place for businesses to locate and grow.
On target (March 07)
Updated to target 17
 
The 2004 targets have been revised and replaced in the Programme Strategy Review in January 2005.  Due to these amendments only the new targets will be assessed from January 2005 onwards.
 
 

Methodology

 

Measures and Metrics

The regular review of progress against targets involves the use of a series of key metrics which can be applied on a quarterly basis to ensure consistency in progress monitoring. This is highly dependent on the relevant information being made available to the Broadband Wales Observatory. Key information is collated from the Broadband Wales Programme highlight reports, which are made available to the Broadband Wales Observatory on a regular (monthly) basis.
 
In a number of instances mechanisms need to be established to collect relevant data for review purposes.  These have been highlighted in this document and a meeting has been arranged to finalise procedures ready for the next reporting cycle.
 
Where relevant, information from third parties has been used in order to provide supporting evidence and clarification on target progress.
 
Measurement of progress towards targets has been restricted in some instances due to limited comparative data, e.g. the definition of "first generation" broadband adopted by the Broadband Wales Programme is not a standard definition used by other research agencies. Similarly, data is not currently available on all measures, an area which will be resolved over time.